Everyday luxuries

The first thing you put on, and the last thing you take off: most people spend two thirds of their life wearing underwear*. Like your mattress, your undies shouldn’t be an afterthought. Start every day with confidence and comfort, and end each day feeling fresh and free.

* Sleep in your undies? Make that almost your entire life!


Sustainable without compromise

You don’t need to compromise on quality or comfort to live sustainably. We didn’t want to make the next soggy paper straw. Instead, our line of basics provide you with both the highest quality, softest garments, and a clean conscience.

The fibres used to make our super-soft undies are produced from sustainably managed forests in Austria and across Europe, by an industry-leading sustainable fibre manufacturer.